Practicing analysing videos
In order to prepare to analyse the video I use, i practiced by analysing and comparing two other videos; Titanium and Heaven. Compare and contrast the two videos. How do the representations promote the artist? How might different audiences read the two videos? Apart from the artist, who or what else is being represented, and why? From list A I chose to study ‘Heaven’ by Emeli Sande and from list B, ‘Titanium’ by David Guetta ft. Sia . Both lists follow their own theme of who is represented and how this is done, who the target audience is and how they might react to the videos, but ultimately there are links and similarities between the videos from each list. These two videos are mainly very different, in that one is a narrative and the other is performance (this is shown by edting techniques,and the fact that Titanium is shot in letterbox format whilst Heaven is the regular box format), and one features a young boy and the other primarily features an adult, black woman...